A purpose-driven social media contest
Small things truly make a big difference. This is how Panasonic Singapore applies its philosophy of contributing to society through social media. Known to many, most of Panasonic products are eco-friendly, which are labelled ECONAVI. This time, through its campaign called iPledge & My Moment, Panasonic has once again shown its commitment to the environment by inviting people’s support and participation.
The Facebook app has its main features divided into 2 – iPledge Contest and My Moment Contest. In the iPledge Contest feature, Panasonic’s audience can largely contribute to the society by making a simple pledge for the environment and sharing it with their friends through Facebook, Twitter or Instagram. Panasonic Singapore’s iPledge Contest is currently running its second year as an app. In as easy as sharing a pledge for the environment, participants can instantly stand a chance to win special prizes. On the other hand, My Moment is another feature that basically ties in with the event Straits Times Run at the Hub 2014, wherein Panasonic holds main sponsorship. Similar to the iPledge feature, My Moment gives participants a chance to get hold of special prizes.
With IH Digital’s expertise, the Facebook app was created with a strategic plan following a specific purpose – which is to drive the interest of people towards the brand through social media. And at the same time, make it an easy and enjoyable experience to the users.
The campaign started 28 September and will end 31 October. While it’s up, take a tour around the application and see how this can be effective for your brand too.
Panasonic Singapore’s iPledge & My Moment app was developed by IH Digital.