In its effort to launch its Instagram account, as part of their social media marketing campaign, Liese Malaysia launched the “Winter Holiday in Tokyo” photo contest.
By simply purchasing Liese products at any WATSONS stores and uploading an OOTD look on Instagram, with a caption saying why you deserve to win this trip, two lucky participants will get a chance to win a trip to Tokyo, Japan. Winners will get to try on traditional Kimonos and even get a complete hair makeover done by Liese stylists. Consolation prizes of Kao Haircare hamper worth RM100 each are waiting for 10 lucky participants as well.
The online campaign has been launched on Liese Malaysia’s Facebook page in a form of an animated GIF to support the contest on Instagram.
Welcome to our Instagram page! We have a Tokyorific treat for you, Loveliese! Win a Winter Holiday in Tokyo now! You can roam around and admire what Tokyo has to offer for 4 days! Plus try on a Traditional Kimono & get a complete hair makeover done by Liese stylist. We will also give out Kao Haircare hamper worth RM100 each as consolation prize! Here’s how to join: 1. Purchase RM50 or above of Liese products in a single receipt (including 1xLiese Bubble Color) at any WATSONS stores within contest period. 2. Upload your OOTD look & tell us why you deserve to win this trip. Tag @watsonsmy and @liesemy, and include #liesetokyotrip #lieseootd in your post. (Make sure your profile is set to public.) TWO BEST ENTRIES wins! Good luck! Contest runs from 1st October to 6th November only. Terms and conditions: https://goo.gl/TH15ym
Contests as a Social Media Marketing Strategy
This campaign by IH Digital, a digital agency in Malaysia, highlights the use of social media platforms, such as Facebook and Instagram, to conduct contests that market their content to targeted audiences. And with the help of Facebook’s advertising platform, social media marketing tactics like these help reach a wider, but more defined audience.
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